Colour shifting inks, fluorescing inks or UV inks provide measures to identify genuine and counterfeit products.

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Colour Shifting Inks - provide an overt authentication feature to any product to give customers confidence they are buying genuine goods. Components of a label shift colours when viewed from different angles
Fluorescing Inks - Under regular light labels look normal, however under UV illumination they will blaze with coloured fluorescence
Invisible UV Inks - Hidden messages, logos or barcodes (1D or 2D) can be applied to a label, anywhere you would use standard thermal transfer ribbons. Under UV illumination these markings will flare with fluorescence which allows you to use cover track and trace procedures to monitor counterfeits.
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